Flying Books (Mar/2023 to Mar/2024)
As the Publishing Intern and Marketing and Events Coordinator, I was responsible for planning and designing marketing strategies, creating visual assets, creating content for social media (daily) and newsletter (monthly), plus scheduling and coordinating in and off-site events.
SOCIAL MEDIA:
Selected videos: Planning, concept, videomaking, and copywriting.
In chronological order:
- June/2023 - Pride Month: instagram.com/p/Ct7AG4igiU_/
- July/2023 - Come Say Hi!: instagram.com/p/CvC0qmIg-_C/
- August/2023 - Audiobooks: instagram.com/p/Cv7mOc2AcW1/
- September/2023 - Fall Is Here: instagram.com/p/CxgRqh5gM3e/
- November/2023 - Gift Ideas: instagram.com/p/CzcAeHFPsOR/
- November/2023 - Tote Bags: instagram.com/p/Cz1lWzlAIwY/
- November/2023 - Small Business Saturday: instagram.com/p/C0E7evmA8M5/
- December/2023 - Two-year Anniversary + Holiday Kickoff: instagram.com/p/C0UWTgnASRQ/
- December/2023 - Shopping Baskets: instagram.com/p/C0msyTCPNjC/
- December/2023 - Anna Fitzpatrick’s Gift Guide: instagram.com/p/C060j_UAx-h/
- December/2023 - Good luck (CBC Canada Reads): instagram.com/p/C1XNk0qgRHH/
- January/2024 - Virginia Woolf Promotion: https://www.instagram.com/p/C2iG1oFAuz_/
Selected posts: Planning, concept, photography, design, and copywriting.
(CLICK ON IMAGES TO ENLARGE)
BRANDING:
July/2023 - 8th anniversary party: Strategy, planning, execution.
- Im July 2023, I was responsible for the development of a marketing strategy to promote Flying Books’ 8th anniversary party.
Imagery:
Since the concept suggested by the owner/manager was “Flying Books Forever” and the company’s logo features a portrait of aviator Amelia Earhart, I played with this image until I created a short animation that turned Earhart’s glasses into an 8 and then into an infinity symbol.
Before the party:
- The imagery was adapted into an Instagram reel with a call to action. So this post informed about the anniversary while at the same time encouraged followers to subscribe to the newsletter in order to get the invitation and attend the birthday party: instagram.com/p/CvSbP2WgUXO/
- Because the authors published by Flying Books were going to read together for the first time at the birthday party, I asked them to choose their 8 favourite books from the stock. Their picks were featured in the first section of the newsletter, working as an enticing introduction to the party invitation below. The recommended titles were linked to the online shop and this way subscribers were able to click and buy these items online: instagram.com/p/CvfDr07tN8N/
- Once the newsletter was sent, the book recommendations were published on the blog as well, and through a series of posts on Instagram, followers were encouraged to visit the blog, read the full lists, buy the books online, and attend the party (where they would get the chance to meet the authors and buy their picks too).
- Until the date of the event, I kept creating and publishing more anniversary related content (e.g. this reel: instagram.com/p/CvxTmKWALQP/).
During and after the party:
- I took photos of the event and the next day, I made a party recap + thank you post: instagram.com/p/CwS2hVxAj_P/?img_index=1
Christmas window - Flying Books ornaments: Concept, design, execution, photography, and copywriting.
- I was responsible for working on the concept of the 2023 Christmas window decorations.
- Using the objects available in the store (pedestals, boughs, red ribbon, lights, white cloth), I proposed a tree-like structure to showcase the books in stock and I made paper ornaments, little replicas of the actual titles published by Flying Books.
(CLICK ON IMAGES TO ENLARGE)
Valentine’s Day - What’s your definition of love?: Concept, execution, photography, and copywriting.
- In February 2024, I proposed having a Valentine’s Day branding campaign.
- The idea was to leave sticky notes on the counter and ask customers to write down their unique definitions of love. Then I made a collage with these papers, took pictures of all the responses, and shared the photos via the February newsletter and the Instagram account.
- In the Instagram post, I also encouraged subscribers and followers to leave their own personal definitions of love in the comments.
- The goal was to reinforce the relationship with the in-store customers and – via the Instagram account and the monthly newsletter – encourage followers and subscribers to visit the brick and mortar store too.
(CLICK ON IMAGES TO ENLARGE)
MONTHLY NEWSLETTER:
Selected email campaigns: Planning, concept, design, copywriting, and staff picks contributions.
(CLICK ON IMAGES TO ENLARGE)
WEBSITE DESIGNING:
In March 2024, the website migrated from Squarespace to Bookmanager. I was responsible for building, designing, and transferring all content, completing the task in one week.
(CLICK ON IMAGES TO VISIT THE WEBSITE)
BOOK RECS FOR THE GRIND (SPRING ISSUE, 2024):
(CLICK ON IMAGES TO ENLARGE)
