Flying Books (March 2023 to March 2024)
As the Publishing Intern & Marketing and Events Coordinator, I was responsible for planning and designing marketing strategies; creating visual assets; producing content for social media (daily) and newsletter (monthly); and scheduling and coordinating both on and off-site events.
SOCIAL MEDIA:
Selected videos: Planning, concept, videomaking, and copywriting.
In chronological order:
- June/2023 - Pride Month: instagram.com/p/Ct7AG4igiU_/
- July/2023 - Come Say Hi!: instagram.com/p/CvC0qmIg-_C/
- August/2023 - Audiobooks: instagram.com/p/Cv7mOc2AcW1/
- September/2023 - Fall Is Here: instagram.com/p/CxgRqh5gM3e/
- November/2023 - Gift Ideas: instagram.com/p/CzcAeHFPsOR/
- November/2023 - Tote Bags: instagram.com/p/Cz1lWzlAIwY/
- November/2023 - Small Business Saturday: instagram.com/p/C0E7evmA8M5/
- December/2023 - Two-year Anniversary + Holiday Kickoff: instagram.com/p/C0UWTgnASRQ/
- December/2023 - Shopping Baskets: instagram.com/p/C0msyTCPNjC/
- December/2023 - Anna Fitzpatrick’s Gift Guide: instagram.com/p/C060j_UAx-h/
- December/2023 - Good luck (CBC Canada Reads): instagram.com/p/C1XNk0qgRHH/
- January/2024 - Virginia Woolf Promotion: https://www.instagram.com/p/C2iG1oFAuz_/
Selected posts: Planning, concept, photography, design, and copywriting.
(CLICK ON IMAGES TO ENLARGE)
BRANDING:
July/2023 - 8th anniversary party: Strategy, planning, execution.
- In July 2023, I was responsible for developing a marketing strategy to promote Flying Books’ 8th anniversary party.
Imagery:
Since the concept suggested by the owner/manager was “Flying Books Forever” and the company’s logo features a portrait of aviator Amelia Earhart, I played with this image and created a short animation that turned Earhart’s glasses into a number 8 and then into an infinity symbol.
Before the Party:
- The imagery was adapted into an Instagram reel with a call to action. This post both announced and encourage followers to subscribe to the newsletter to receive and invitation and attend the birthday party: instagram.com/p/CvSbP2WgUXO/
- Since Flying Books authors were going to read together for the first time at the event, I asked them to select their 8 favourite books from the stock. Their picks were featured in the first section of the newsletter, serving as an enticing introduction to the party invitation below. The recommended titles were linked to the online shop, allowing subscribers to click and purchase these books: instagram.com/p/CvfDr07tN8N/
- After the newsletter was sent, the book recommendations were also published on the blog. Through a series of Instagram posts, followers were encouraged to visit the blog, read the full lists, buy the featured books, and attend the party (where they would get the chance to meet the authors and buy their picks in person).
- Leading up to the event, I continued to create and post anniversary-related content, like this reel: instagram.com/p/CvxTmKWALQP/.
During and After the Party:
- I photographed the event and, the following day, published a party recap and a thank-you post: instagram.com/p/CwS2hVxAj_P/?img_index=1
Christmas window - Flying Books ornaments: Concept, design, execution, photography, and copywriting.
- I was responsible for developing the concept for the 2023 Christmas window decorations.
- Using objects available in the store (pedestals, boughs, red ribbon, lights, white cloth), I proposed a tree-like structure to showcase the books in stock and I created paper ornaments, miniature replicas of the actual titles published by Flying Books.
(CLICK ON IMAGES TO ENLARGE)
Valentine’s Day - What’s your definition of love?: Concept, execution, photography, and copywriting.
- In February 2024, I proposed a Valentine’s Day branding campaign.
- The idea was to leave sticky notes on the counter and ask customers to write down their unique definitions of love. I then created a collage using their responses, took pictures, and shared the images through the February newsletter and on Instagram.
- In the Instagram post, I also encouraged subscribers and followers to share their own personal definitions of love in the comments.
- The goal was to strengthen the relationship with in-store customers while using Instagram and the monthly newsletter to encourage followers and subscribers to visit the brick-and-mortar store as well.
(CLICK ON IMAGES TO ENLARGE)
MONTHLY NEWSLETTER:
Selected email campaigns: Planning, concept, design, copywriting and staff picks.
(CLICK ON IMAGES TO ENLARGE)
WEBSITE DESIGNING:
In March 2024, the website migrated from Squarespace to Bookmanager. I was responsible for building, designing, and transferring all content, completing the task in one week.
(CLICK ON IMAGES TO VISIT THE WEBSITE)
BOOK RECS FOR THE GRIND (SPRING ISSUE, 2024):
I shared a couple of recs. (CLICK ON IMAGES TO ENLARGE)
